In the fast paced world we live in, internet search results aren’t just web pages but answers too. The searcher is looking to buy or for more information. Therefore, sites need to be fine-tuned and relevant to have their results featured first.
Organic search combines a knowledge of the audience with a comprehension of the technical needs and opportunities, speaking the language of search engines and viewing customers at the same time. If you have natural, organic rankings, it will enable your site to stay visible , which will build brand awareness, increasing trust and keeping your business relevant.
Web searches are evolving on a daily basis with the rise of voice search and electronic personal assistants such as Siri and Cortana as well as mobile search. There are 65,000 worldwide searches happening per second so with this in mind and the way search engines constantly change the way they rank results, smarter thinking and a tactical approach needs to be adopted to profit from these changes.
It is vital that any SEO strategy stays ahead of the game by keeping up with any fads or trends, delivering your business long term growth and a loyal customer base.
A HOLISTIC APPROACH
We offer a holistic organic search service where the focus is on the search users and not on keywords or even the search engines. It is focussed more on how people engage with a particular brand, product or service – which will eventually be the main factors in how businesses will be ranked in search engines. Therefore resulting in a better online experience for the user and fulfilling their needs.
Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases. Sites should be mobile responsive, loading speeds should be quick and conversion rate optimisation should be considered. All this should result in a better user experience, keeping people on your site for longer whilst reducing the potential for customer drop-off.
ON-PAGE CONTENT OPTIMISATION
Google wants the user to be happy when they visit your webpage and the only way they will know this is if your site users are engaged. On-page SEO consists of those activities that directly affect the content, pages and architecture of the site – in other words, all of the internal factors that make a site useful for the visitor.
OFF-PAGE CONTENT OPTIMISATION
Off-page optimisation refers to all the measure that can be taken outside of your actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. We are constantly building relationships with quality sites that help your customers trust you as a business, removing those which are holding rankings back.
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