Every marketing campaign should be measured so ROI and performance can be monitored. We feel it is important for clients to be given the tools so they can monitor results themselves using website insights.
An understanding of online user behaviour makes sure you’re investing in the right areas of digital marketing to achieve you business objectives. This all begins with insights, only once you have measured and optimised where you are with site performance, usability and interaction can you be positive that you are using the best marketing mix for success.
Analytics Audits and Implementation
With digital evolving all the time, we advise that an in-depth review of your Google Analytics implementation is carried out to ensure that the technical implementation and configuration align and is up to date. We study your business so we have an understanding of the objectives you are trying to achieve and put in place procedures so they can be measured. We will then configure your account, advise on any technical changes we feel are required and even enhance your tagging through Google Tag Manager.
Performance and Conversion Optimisation
We ensure the on-site checkout process is optimised for success whether we have developed your site or liaise with your developers. We remove blockers in the customer journey and understand how to turn site visitors into customers. Marketing channels are monitored to optimise marketing spend which increases ROI and maximise overall profits.
Automation, Custom Reporting and Support
Automated reports help streamline your reporting process, while custom reports are designed specifically for your board-level stakeholders to show the value of digital marketing investment. We can assist with understanding these reports and interpreting the data by studying website insights.