Statistics show that people remember 80% of what they see and do, compared to 20% of what they read. The key is to create memorable visuals and get consumers to engage with creative content that they will not only remember but share too. Abstract Media can help with all your UK content writing needs.
In today’s digital world, content needs to have the wow factor and be universal and shareable. If it creates talkability, is helpful or amusing then the copy comes second place. One of the top priorities for B2C brands should be creating more engaging and visual content.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
Video (Cinemagraphs, GIFS)
Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation.
You want to prompt a reaction, whether it’s humour, emotion or simply you make them think. Once you have achieved this, they will want to share which in turn achieves the ultimate goal of driving tailored traffic to your site and raising brand awareness.
A landing page is a web page which serves as the entry point for a website or a particular part of a website.
The first impression of your site is so important, a high-spec landing page, designed and populated for conversion should impress the on-site user and be simple enough to move consumers through the funnel and one step closer to goal conversion.
One way to attract users to your site is with a well placed banner ad. Let the image and design do the talking, words should be kept to a minimum. Keep it relevant and eye catching so it prompts people to click on it through to your site.
Make sure you are doing things the right way by speaking to Abstract Media’s UK content writing team.