In today’s day and age, a business without a website is almost like it doesn’t exist! People visit the internet for information. You need to have a website to tell customers what you do and more importantly, what you can do for them.
Advertising via traditional methods such as newspapers, flyers, radio and/or television can work out to be quite costly, however having a website will promote your company. It makes it easier for customers to find you and advertising via the web can be a lot more cost-effective and measurable.
Websites give your business credibility
Not only does it give your business credibility but it allows you to communicate 24/7, you can list opening hours, contact information, location and show pictures/videos or details of products you are selling. Having a website makes your company appear more reputable and will instantly make people feel more comfortable when using your services.
Many business owners have found that by having a well-designed website they have dramatically cut costs and don’t feel the need to have a shop front, as the majority of their business is now done online. Eliminating overheads enables you to lower prices and therefore gives your business a competitive edge. Plus, as the internet is global, you can expand geographically and grow your customer base.
Another major benefit is it gives you the power to identify who your typical customer is and analyse how they found you. Knowledge is power and it means you can adapt as and when the business needs it, for example, expand product ranges and stock levels. Consumer insight becomes available at the click of a button.
If you want to be ahead of the competition, you need a fresh and easy to navigate around the website. You can guarantee your competitor has one, so make your business stand out and be in the forefront of your customer’s minds. Communicate with them and offer excellent online customer service so they come away with a positive experience wanting to return.
A website will strengthen your business, create awareness and help to grow the brand.
Benefits of Mobile Responsive Design
Responsive web design simply means making websites that can adapt to the size of the screen that they are presented on. Meaning, it automatically changes to fit the device you are reading it on. There are many benefits to this, here are the top 10:
More Mobile Traffic
You get more mobile traffic. According to research, 50% of web traffic comes from mobiles and if you don’t have a responsive website, then you are losing prospective customers.
It actually works out more cost effective to have one responsive website than adding a stand alone mobile app to an already existing desktop website.
Lower maintenance costs
Having a ‘one size fits all’ website actually lowers maintenance needs and costs.
Faster load times
A mobile responsive website is faster to load and therefore you keep the attention of the person looking at it. If a website is none responsive it will take longer to load and navigate around. Remember people have short attention spans!
Lower Bounce Rates
If a website is responsive, the visitor is more likely to engage and explore it, resulting in lower bounce back rates.
A website that looks professional on all platforms is key to converting new customers.
It enables easier analytical reporting as all traffic is coming from the same website.
Firstly, Google now penalises non-mobile responsive websites in its SERP’s (Search Engine Results Pages). There are additional benefits, as with a mobile responsive website, there is no duplicated content, which is another negative factor in Google’s Ranking Factor’s.
First Impressions Count
First impressions are everything, if your website looks the business across all platforms, you improve the online browsing experience.
Improved Offline Browsing
Improved offline browsing experience as many smartphones are HTML5 enabled, meaning the site can still be viewed without an internet connection.
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